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2014.01.15

Bespoke Infrastructures

In the 1920s, the Ford Motor Company embarked on an ill-fated attempt to establish an industrial town in an Amazon rainforest as a way to secure a cultivated rubber supply for its cars’ wheels. At the time, it already owned ore mines, forests, and a steel foundry to produce the raw materials for its cars; today, it buys from external suppliers, even its cars’ electronic control units. How do these two phases of the automotive industry’s history relate to the way we currently develop and adopt infrastructure in our profession?

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